Applied analytics and artificial intelligence solutions that deliver value.

What we do

  • Algospark is a consultancy delivering applied data science.
  • We build analytics and artificial intelligence solutions.
  • Our solutions enable innovative new services and improve business processes.

Focus areas

Value we bring

Innovation projects and process change projects can be expensive, complex and involve long time frames. Our approach fast tracks delivery while minimising wider organisational dependencies. This means you save significant time and money.

How we deliver

We begin from a user centric perspective, use a data driven design approach and then develop prototypes using a business agile process. We combine the best elements of service design, pragmatic data science and financial evaluation.


Algospark designs and supports projects that span a wide range of opportunities and challenges. We are specialists that design and deliver analytics and artificial intelligence solutions. Our services span:

  • Solution design and delivery
  • Analytics project support
  • Ongoing analytics advisory

Solution Components

  • Scoping Phase - Analysis, insight, preliminary design and value quantification
  • Prototype and Testing - Iterative prototyping and solution testing
  • Full Roll Out - Manage full project roll out and implemenation

Our solutions are designed with leading data science applications, prototyping platforms and cloud based web frameworks to ensure easy transition from prototype to full scale solutions.

Microsoft logo Azure logo Python logo R logo Django logo MML logo MML logo MML logo Theano logo H2O logo Plotly logo Keras logo Google Charts logo D3 logo Tensor Flow logo


We are a consultancy and delivery partner with skills that span data science, customer experience, service design, finance and technology. Algospark is a network of associates that is led by Darren Wilkinson (CFA). He has over 15 years experience leading and managing service innovation and analytics projects across numerous industries.


Organisations we have worked with:

Social Kemistri Aqovia London Borough of Merton Pearson Ford JLR Gail's Nebbia

Sales, Product and Process

Sales Forecasting Tool

Sales Forecasting Tool

A sales forecasting tool that combines proprietary and third party data sets with machine learning. Delivers an efficient sales planning and feedback framework that targets 15-30% sales forecast error reduction.

Location Analytics

Location Analytics

Location analytics solutions to evaluate potential new sales locations. Our solutions combine operational metrics, location specific data and the use of location cluster analysis. Algospark Location Analytics help optimise site selection, store forecasting and projected trading patterns. This helps reduce analysis time (20-40%), ensure robust and repeatable processes, minimise the probability of poor investment decisions and increase forecasting accuracy.

Product Profiler

Product Investment Profiler

A product portfolio dashboard to align product investment decisions across multiple projects, businesses and geographies. Targets 25% reduction in analyst time and faster project approval processes.

New Store Sales Inference

New Store Sales Inference

Cluster analysis tool to determine store clusters and new store sales patterns using information from across an existing network of stores. Targets management and analytics efficiencies for store portfolio management, and 20-30% reduction in sales forecast error for new stores.

Product Portfolio Analytics

Product Portfolio Analytics

Interactive product portfolio analytics tool that uses market basket analysis and a sales inference engine to determine product opportunities and their impact on the product portfolio. Targets 1-2% sales increase and 1-2% gross margin uplift from portfolio pricing efficiencies.

Yellow Arrows

Yellow Arrows

Machine learning framework to predict opportunities and challenges across business operations. Uses event classification and outcome rules to target increases in process efficiency.

Ideation and Customer Service

CX Profiler

Customer Experience Profiler

A customer experience profiling engine for designing customer experiences based on user preferences and personality types. Expected sales conversion rate increase of 5-10%.


Word Predictor

A word prediction tool trained on tweets, blogs and news articles. Built as a foundation for Natural Language Processing (NLP) projects such as document classification and automated user interaction responses.

Blog Impact

Blog Impact

A simplistic blog impact assessment tool to forecast the impact of blog posts on web traffic. Built as a foundation for web strategy and analytics projects that link site scrapes and Google Analytics.

Customer Service AI

Customer Service AI

Use of artificial intelligence to recommend actions to customer service specialists. Targets 20% increase in customer response productivity.



Assessment Profiler

A classification and feedback tool to streamline adult social care needs assessments. Ensures consistent needs classification, ongoing wellbeing feedback and predictions of future needs. Targets 40% process time savings, and cost savings from reducing future hospital visits.

Care Package Allocator

Care Package Allocator

A prototype care supplier selection algorithm for care commissioners. Ensures suppliers are prioritized and selected faster to reduce care brokerage requirements. Expected 25% brokerage processing time savings.

Build My Round

Build My Round

A scheduling and team resource optimisation tool for private tutoring, home care delivery and other time slot based services delivered to homes. Targets 10% cost efficiency savings.


Device Mix

Algorithmic Trading

Advisory, development and backtesting of equity trading strategies using Quantopian Python environment.