Pragmatic vs Purist Data Science: the Art and Science of Decision Making

4 September 2023

Data science has emerged as a critical discipline for deriving insights and guiding decisions. However, as the field matures, a schism is becoming apparent between "Pragmatic Data Science" and "Purist Data Science." The former is grounded in industry whereas the later is traditionally a more academic approach. They offer different philosophies that can significantly impact the quality of decision-making in various contexts. We explore the distinctions between these two perspectives and argue that pure models are only as good as the data and the model choice that define them.

Purist data science is often heralded as staying true to statistical rigor and the scientific method. Here, the emphasis is on developing models that are accurate, reliable, and easily generalised to new use cases. The underlying logic is that relationships in data, a meticulous data collection process, exhaustive exploratory data analysis, and a strict regimen of hypothesis testing will yield superior results to the human decision making process.

It is highly dependent on the quality and completeness of the data. Garbage in, garbage out, as the saying goes. Furthermore, this approach is often constrained by the choice of the model, which might not always capture the complexity or the nuances of the real-world scenario it's supposed to represent.

Contrary to the rigidity of the purist approach, pragmatic data science is much more flexible and relies to a certain extent on human expert judgement.

Art more than science - in this sense, pragmatic data science often resembles more art than science. It allows for human intuition, domain expertise, and even "gut feeling" to play a role in the decision-making process. The models used in this approach might not be pure, but they are useful.

One of the core key advantages of the pragmatic approach is its forward-looking and strategic perspective. Unlike purist models, which are highly optimized and constrained by available data, pragmatic data science can incorporate future scenarios, trends, and unknown variables into the decision-making process.

Consider a retail business deciding on the optimal location for a new store.

  • Purist Approach: A purist might collect extensive data on customer demographics, existing competitors, and traffic patterns. They would then feed this into a highly optimized machine learning model to predict the most profitable location. However, this model might fail if, say, a major competitor moves in later or if there is a change in traffic routes.
  • Pragmatic Approach: A pragmatic data scientist might use the same data but also incorporate domain expertise about upcoming infrastructure projects or future urban development plans. They might also factor in qualitative data from surveys or interviews. The resulting model might be less 'pure,' but it could be more useful for making a long-term, strategic decision.

Both pragmatic and purist approaches have their merits and drawbacks, but it's essential to recognize that pure models are only as good as the data, the model choice that defines them and the stability of the backdrop from which predictions are determined. Pragmatic data science offers a more adaptable, forward-looking, and ultimately practical approach to decision-making. In a world that's always changing, perhaps it's time we embrace the art of data science as much as the science itself.

Get in touch to discuss how we can help you design the best approach to data science that drives values to your business.

19 January 2024

Drive benefits from Automated Advertising Compliance

Do you work in a busy marketing or legal team in the food, drink, retail or healthcare sector? Are you interested in …
14 January 2024

Enabling Automated Compliance for Marketing

Are you looking to improve consistency in marketing compliance decisions and remove time following tedious check lists? Would you like to move …
+44 207 558 8728
3rd Floor, 207 Regent Street
London, W1B 3HH. UK
Interested in working in analytics and applied AI? Contact us at
Details on our data security and management policies here.
This site uses Google Analytics. Google collects cookies for tracking.